Felicitas Adrian

Felicitas is the founding Chair of the Board of Be The Choice.  She has spent over 17 years as a leader in branding, fundraising, marketing and stakeholder engagement, driving innovation and integration in national healthcare, humanitarian aid and educational organizations following a corporate marketing career with some of Canada’s largest financial institutions. Most recently, Felicitas served as Vice President, Marketing and Communications of the Leukemia and Lymphoma Society of Canada, where she helped to drive and integrate the organizations digital ecosystem to deliver higher performance both in terms of patient education and engagement as well as e–philanthropy and revenue diversification. Felicitas also served as Vice President of Fund Development and Communications of Christian Children’s Fund of Canada where she led a national interdisciplinary team of 13, to diversify revenue and grow impact, including the leadership and start-up of the organizations first major giving program. Felicitas has also served as Marketing & Membership Director with the CSI Global Education (formerly the Canadian Securities Institute) where she spearheaded a partnership with Junior Achievement to deliver financial literacy programs to Grade 7 & 8 students by the Fellows of the Institute. She helped restructure and rebuild the service model of the MedicAlert Foundation Canada as its Director of Marketing and Membership, into the e-health information sphere, with what is now known as an emergency electronic health record, tied to a well-known, globally accessible MedicAlert emblem. Outside of “work” Felicitas volunteered in a humanitarian aid orphan project in Swaziland, a country plagued by the world’s highest HIV infection rate. More recently she leveraged a trekking adventure on the Inca trails to Machu Picchu in Peru to raise funds and visibility for blood cancer research.

Welcome to the BTC Treatment Decision ToolHave you or someone you love recently received a diagnosis of breast cancer?

Whether you received a diagnosis yesterday or three months ago, you are likely dealing with an upheaval in your life as you’ve known it. Perhaps you have also started the process of meeting with your doctors to discuss what treatment options are available, and which therapies (or combination of therapies) will be the best for you. It is a lot of information to sort through and make sense of.

So we’re here to help.

The team at Be the Choice are a diverse group of women and men who have had experiences with a breast cancer diagnosis and treatment. Some of us have undergone treatment for breast cancer, some of us have provided care for a loved one who has been through treatment, and some of us are physicians and other health care professionals who provide treatment to breast cancer patients.

United in our concern that all people who receive a diagnosis of breast cancer should have access to comprehensive, state-of-the-art treatment information in a comfortable and user-friendly format, we designed this interactive treatment decision tool.

How to use:

Your diagnosis of breast cancer has come with an assessment of your unique clinical and hormonal characteristics. These should be carefully discussed with your medical team and deliberated carefully in advance of any treatment decisions.

This tool will enable you to get to know the “big picture” as well as the “individual picture” behind any breast cancer treatment decision, and to become an active participant in determining your own treatment process. You are the ultimate decision-maker in this process. We hope that you will use the information on this website to inform and empower yourself.

What this tool is not designed to do is deliver individual treatment recommendations. It should be used as a way to get a sense of the full range of treatments available to you as well as what your own treatment plan might look like given your unique profile.